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(Press Release Online 2010-7-4) familiar with Korean people know, in South Korean cosmetics sales channels in addition to shopping malls, supermarkets, another very important thing is to store, even the current South Korean cosmetics cosmetics store has become the mainstream channels. With the br> For the South Korean cosmetics store, China is still a not fully developed market, although more than one brand to produce the report card are also good, as vinistyle in just two years, franchise to break two hundred but from the entire industry, or in a store model exploration phase. cosmetics store prospects like? many people have doubts, it may seem analysis:
First, from the market point of view, cosmetics in the domestic market continues to expand, this is no doubt. Undoubtedly, the market will have a huge number of new sales model, store model developed in the Western National has had many successful cases, such as the body shop after two ten years of development around the globe, nearly 3,000 stores, the face shop just a few years become South Korea's listed companies, but the control of the channel, in the Chinese market performance is not satisfactory, but the pattern has been increasingly concerned about the future of the main channel for cosmetics sales. cosmetics industry sales channels for future development, should be stores or specialty stores and large department stores, large supermarkets, the three pillars of the situation. department store counters is to take the high road, to attract some high consumer groups, competition has been fierce, the new brand is difficult to enter; supermarket is large and the development of ideas, products, inclusive, including skin care, toiletries, but the price is cheap, professional enough, from the current market view, can only attract low-income groups, but with the understanding of fashion after 80, 90, in large supermarkets, cosmetics have been discarded by the majority of young consumers; So for now, the cosmetics store or specialty shop will no doubt be a very good choice.
cosmetic stores and specialty stores, the difference is that shops selling agent for many brands, each brand franchise stores is not very different, larger specialty stores selling the brand in addition to many agents brand, it also developed some of its own brands, such as Li Ka-shing's Watson's brand, while the store is selling a brand, focusing on the overall image, including skin care and makeup products, because a brand is just business, so easy access to consumer of the brand loyalty, such as Japan, DHC, South Korea's THE FACESHOP its recent performance in the domestic market is very prominent VINISTYLE. Currently, the world view of many Western countries, both specialty stores or specialty stores, these two mode is different, evenly matched, each occupy a certain market share.
of course, cosmetics stores or specialty stores in order to be successful business, but also note that many other aspects, including the difference as walking routes, have characteristics of business ideas, so small but, in addition to sales characteristics of the products, but also to provide customers with more attentive service, so in the fierce market competition will have a place.
Please pay attention to the US-Soviet Cosmetics Co., Nanjing Company: http://www.sumeils.com/
Source: http://www.prexpress.cn/release/sumei/18078.shtml
News Room: http://www.prexpress.cn / corp-1413
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